Advocate Networks has extensive experience supporting telecommunications and media providers in product management and marketing functions for enterprise telecom voice and data products. The Advocate Networks communications and media provider support team assists clients in developing effective product strategies and business models. We assist clients with individual product development, launch, and measurement functions. Proven techniques and methodologies are used to provide field communication materials support and analytical support to understand the impacts of price changes or a product launch.
Advocate Networks uses best practices based on numerous engagements and deep industry knowledge to help you define a customized plan for optimizing revenue. We assist clients with both commercial and residential efforts, with Advocate Networks acting as a variable workforce in support of daily operations. What we do:
Product Development and Launch
Advocate Networks supports or performs all phases of product launch, or we can adjust a current product to better suit consumer demands. Some of these functions include:
- Market Sizing – Discovering the size of the opportunity
- Strategic Pricing – Analyzing the optimal price for your product
- Concept and Design – Developing the product itself
- Business Case Development – Analyzing the product’s potential value to your organization
- Field Notification – Drafting field communications for the new product
- Product Requirements and Specifications – Developing requirements documents for submission to the technical team; reviewing and revising technical documents to verify requirements are met
Product Performance Measurement
As products launch or mature, it is important to understand how they are performing versus business expectations. Finding the answers to these questions can be complex and the answers themselves are often difficult to understand. Furthermore, it can be difficult or impossible for marketing or IT teams to find the time to conduct this level of analysis above and beyond normal business operations.
Advocate Networks acts as a variable workforce, economically and effectively documenting the performance of your product. This service includes:
- Performance versus Plan – Analyzing the product’s performance versus the planned expectations
- Customer Attainment – Understanding where customers are coming from, analyzing new growth, and analyzing cannibalization
- Financial Impact – Discovering the true financial impact of the product and incorporating the impact on other products